When it’s right to shout ‘YOU CANNOT BE SERIOUS’

When British number one tennis player Johanna Konta – ranked the 15th best player in the world following this year’s Wimbledon tournament – suffered an agonising defeat in her Wimbledon Quarter-Final against the now world number 32 Barbora Strycova last... Read more »

Audience First and Last

Spokespeople tend to start planning what they want to say in a media interview by focusing on what they believe they need or are obliged to tell the audience. This is fine if all they are really concerned about is... Read more »

Why media coaching is the new media training

Media Training has been around for years, and spokespeople from organisations and companies are usually happy to learn or be reminded about how to deliver key messages, handle issues and survive an interview during a crisis. Whilst most of the... Read more »

MediaSmart Celebrates Successful Launch with Top Feedback from First Clients

MediaSmart, a distinctive personalised approach to advanced media training, helping spokespeople consider and prepare for all types of communication and engagement, is celebrating a successful launch after receiving a clean sweep of top-rate feedback from its first clients. Launched by... Read more »

Why a stand-up comedian is the spokesperson’s role model

The ability of spokespeople to deliver key messages in a way that stimulates the best quality coverage and engagement is an important part of any communications strategy but as companies and organisations are only too aware when creating their strategies,... Read more »

Are your media spokespeople Brexit Bullet Proof?

As experienced media spokespeople will know only too well, a classic device for avoiding difficult questions is the ‘bridge’ – or how we get from A to B without seeming too evasive. Acknowledge the question, but then bridge to where... Read more »

Smug is not a good look for politicians

It ought to be a brilliant time to launch a new political movement. Pretty much every commentator has spent the last two years highlighting popular dissatisfaction with our politicians, our parties and the system that sustains them. We are supposedly,... Read more »

MediaSmart Launches Bespoke Media Coaching for Smart Spokespeople

MediaSmart, a distinctive personalised approach helping spokespeople consider and prepare for all types of communication and engagement, has been launched by three experienced media trainers who are also hands-on strategic communication consultants. The new service offers clients the opportunity to... Read more »

William’s Halloween Horror – A Haunting Tale of Veganism and Ignorance in the Digital Age

When Waitrose Food’s previously esteemed editor, William Sitwell, had a personal Halloween horror by emailing a freelance journalist to suggest a series on “killing vegans, one by one”, he brought an abrupt end to a 20-year association with one the UK’s most... Read more »

The key message delivery paradox

Effective communication strategies employ key messaging in order to ensure consistency of delivery by official spokespeople across varied platforms and channels.  A lot of thought goes into deciding what a company or brand wants its spokespeople to tell people. Existing... Read more »